The Air Jordan 1 has been the center of the sneaker world for the past 5 years, since Nike and Jordan celebrated the historic shoe’s 30th anniversary back in 2015. The 1 has been a staple of releases calendars ever since, and 2020 is no different. Jordan Brand’s latest offering of their low-top 1 isn’t just any old colorway, however. The new “Magenta” look upgrades the shoe’s construction with premium materials, adding sleek black tumbled leather to the lacing system and Swoosh, while perforated magenta suede runs alround the heel and collar of the shoe. The toebox and quarter panels feature standard plain white leather, while magenta laces round out the new look.